By Rotation

Founder and CEO

Company description
By Rotation is the world’s first social fashion rental app. The app and platform create a community of sharers that can rent and lend their designer fashions pieces with each other.

Sustainable achievements

  • During her honeymoon in her motherland Rajasthan, India, Eshita witnessed the effects of textile waste and decided to make a difference in the fashion world
  • In March 2020, Eshita was one of “14 Inspiring Women Leading The Fight Against Climate Change”
  • In September 2020, she was one of “15 Women Decolonising Sustainable Fashion”
  • In October 2020, Eshita was one of the 19 “Global Indians Shaping The World”
  • In January 2021, she was one of Drapers 30 Under 30 2021
  • In April 2021, Eshita was one of the Forbes 30 Under 30 Europe Technology 2021
  • In November 2021, she was one of Marie Claire Future Shapers Award 2021: The Sustainable Fashion Pioneer winners
  • The app itself has also won many awards including, Drapers Sustainable Fashion Awards 2020 “Ones to Watch”; App of the Day on the App Store (several times) and British Vogue made By Rotation one of its top 5 no-brainer fashion resolutions for the year.