Seven out of ten people in Britain surveyed by Sensu Insight have stated that they do not believe the claims made by businesses about how they are fighting climate change and protecting the environment.
Only 23% of those polled have agreed that they take the environmental claims at face value and only 19% have stated that descriptions of green products are reassuring. This ties in with the 70% that don’t believe these environmental claims. As many see these claims as a form of greenwashing as they are not followed through.
Many see these claims as a form of greenwashing
as they are not followed through.
Those that don’t believe the claims have admitted that they seem over exaggerated, that they are not verified by a third party or they have important information missing that would inevitably back up the claim.
There was also evidence within the survey that showed that some sectors, including supermarkets, food and drink, and energy were much more trusted than other sectors such as fashion, airline, holiday, and car manufacturing.