The expectation to have a new outfit for every occasion and give into the #OOTD (outfit of the day) culture is having an extreme and horrifying impact on our planet.

Every year, Britons throw away a staggering £140 million worth of wearable clothes, making the textile industry the second largest polluters on the planet.

In 2022, a lot of us are now reconsidering our approach to fashion and style with a stronger focus on sustainability and the wonderful world of rentals go some way to tackling environmental issues and create a circular economy. They also have the added benefit for giving you access to a stream of fresh, new styles and designs, without succumbing to fast fashions. What’s more, you can be seen with a vintage Chanel bag without the hefty price tag!

The fashion rental services tend to operate on a pay-per-hire or subscription-based model. There’s also peer-to-peer rental services, described as the ‘Airbnb of fashion’.

Take a look at 10 of the best: